Back to Back Issues Page
The Gray Iron Fitness Newsletter, Issue #263 Advertising to seniors.
November 15, 2019

November 15, 2019

In this newsletter . . .

You and I are part of a huge, fast growing market

To sell us goods and services, advertising people must know our needs and concerns, the concerns of the graying population. They know, for example, that two of our major concerns are: 1) Will I have enough money for a comfortable retirement? And 2) will I stay healthy enough to enjoy it?

Regarding the first concern (money), I’m not a personal finance expert. But I have seen what happens to people who ignore financial planning for their retirement years. I have no axes to grind. I don’t sell insurance, stocks, bonds or mutual funds. I'm a fitness advocate.

So to the second topic, staying healthy . . .

Advertising that addresses senior health and fitness is often about long-term health care insurance or vitamin supplements. Who says anything about what happens to us if we lose muscle mass? Not so many, though it is a very serious matter.

Sarcopenia is that strange looking Greek word meaning “poverty of flesh.” It is what we see in the elderly who are bent over and tottering from a combination of osteoporosis and the wasting away of muscle tissue (sarcopenia). In our youth, most of us couldn’t imagine ever being old. That won't happen to me, you may think to yourself. In the words of a Travis Tritt country song, "I’m ten feet tall and bulletproof.” Yet aging starts earlier than we think.

Inactive men and women over age 30 slowly lose muscle tissue every year. At about age 50 the loss starts happening faster. After age 65, it accelerates even more. Visit a nursing home and witness its ultimate toll. Loss of muscle mass is often an underlying reason many end up there and remain dependent on others.

We are going to age, all of us. We are going to get old. Yet with regular activity — particularly resistance exercise — we really can apply the brakes. To a large extent, we can keep sarcopenia at bay. With good nutrition and resistance training, there is a good chance of retaining a decent degree of strength and fitness right up to the end of life.

On the other hand, poor eating habits and a do nothing lifestyle will greatly accelerate our decline. The choice is ours. It’s a great life. Make a great choice. Get a barbell, dumbbells, a kettlebell, or resistance bands. Give sarcopenia a good, swift kick. It’s one of the best gifts you can give to yourself and your family.

Visit Senior Exercise Central

* * *

They are what I call “No Excuses Workouts”: They’re condensed for when time is short, but you know you should do something rather than nothing.

Let’s suppose you're really pressed for time; and you have no exercise equipment; and the only space in which to exercise is about the size of a postage stamp. What do you do?

You do Burpees! Makes no difference if you’re a total beginner or fitness pro. There’s a Burpee style just for you. Check them out.


Happy Thanksgiving,


Senior Exercise Central

If you like the newsletter, we're making it easy to share it . . .

Facebook Twitter More...
The Kettlebell Boomer How to Defy Aging and Be a Human Dynamo Throughout Your Senior Years—Thanks to Kettlebells With Master RKC, Andrea Du Cane

Newsletter Policy

The Gray Iron Fitness Newsletter is a free publication sent twice monthly to subscribers. The purpose is to provide honest and realistic fitness information for people age 50 and above.

I have never been paid or received compensation of any kind to write a positive review or endorse a product. If I say that I personally use a product or service, it is because I find value in it and have paid for it with my own money.

Like newspapers, magazines and television, this newsletter and my web site contain advertising and marketing links. Naturally, I am compensated for these.

The newsletter and web site provide information to help users establish and maintain a fitness lifestyle. But fitness information is not the same as fitness advice, which is the application of exercise and dietary practices to an individual's specific circumstances. Therefore, always consult with your physician for assurance that fitness information, and your interpretation of it, is appropriate for you.

Your comments and questions are always appreciated. Simply click on the "Reply" bottom.


Logan Franklin
The Gray Iron Fitness Newsletter

Back to Back Issues Page